The Club Industry’s First Predictive Analytics Tool
Clubessential’s Member Relationship Management (MRM) solution is the club industry’s first predictive analytics tool. MRM allows you to incorporate five different variables as to what constitutes an engaged member using information that’s already collected in your system. With that information and your rules, MRM creates models to identify who is engaged and predict who is at risk. With a simple click, you can view an individual member’s activity trend analysis. You’ll know instantly who has fallen below the engagement threshold (that you set) and be able to initiate a re-engagement strategy. This post was originally published on the Clubessential blog, Predictive Analytics Arrives at the Club.