In an era of “push a button, take me there,” where AAA state maps and TripTiks have been replaced by Garmin® and Google™, and probably half of the population wouldn’t even try to actually read a map (much less fold one), it shouldn’t come as a surprise that large percentages of the population have no idea where the hell they are at any given moment. And that’s a loss. You can read the complete post here: Maps vs Buttons.
Customer Engagement Optimization bridges the gap between your brand’s personality and the continuously evolving technology required for a brand voice that is relevant and true to its value. Read the complete post, originally posted here: http://www.wilsonadv.com/2018/03/the-next-step-for-brands-customer-engagement-optimization/