Influencer marketing done well can be a powerful tool, effectively scaling targeted messages to levels that could only be dreamed of decades ago. According to a study by RhythmOne, “destination and tourism brands’ earned media value is $12.50 for every $1 spent” on influencer marketing.
So how do you do it well and achieve a similar return on your investment? The key is to define success upfront, then create a strategy and plan of action.
The is excerpt taken from Wilson Advertising, Influencer Marketing for Destinations, was first published on Dec. 6, 2017.