Even Grammy Award winners need feedback. Everybody needs and craves feedback, whether you think it or they admit it, regardless of their accomplishments and success. This point was reminded to me when I recently went to see Grammy Award-winning John Legend (Stephens), from my hometown of Springfield, play a homecoming show in support of his brother Vaughn’s “be about it” foundation. It was a great show.
For an hour, it was just John and his piano. Halfway through the show, John told a story. A while ago, Jimmie Fallon had a Bruce Springsteen tribute week. The show called and wanted John to do a tribute. He thought it was a little out of the expected. Most people, including John, didn’t link “the Boss” and “John Legend” together. (I think John might underestimate himself – my Pandora app pairs him with Ray LaMontage and Griffin House (another Springfielder – he literally goes with anything. But I digress).
They came up with a dark and jazzy take on Bruce’s 80’s pop hit “Dancing in the Dark.” It gave the song a completely different feel. And it was completely awesome.
John hoped that Bruce would like it.
The Roots, the audience all seemed to like it. But nothing from the “Boss.” Not a note. Not an email from one manager to another. Not a tweet. Nothing. John was concerned. He really wanted him to like it, or at least to know that he didn’t hate it.
A week went by. A month. Then a year. Then there was another tribute to Bruce. He was being recognized as the 2013 MusiCares Person of the Year. John received a letter signed by the Boss. He had heard the version and really liked it. In fact, he wanted John to perform it at the ceremony.
Even Grammy Award-winning artists need feedback. More than just the acknowledgement, that he liked it meant a lot to the artist. It didn’t take a lot of time. But it would have meant a lot to the artist to have had it much earlier. But the important thing was that eventually came.
When people do things for your or produce things that you enjoy, recognize their efforts. It will be good for them and for you. You might be the spark that helps them create more of what you enjoyed in the first place.
Here is John’s rendition of the Boss’ Dancing in the Dark.
This entry was posted in Creative Marketing, High Bar Marketing and tagged Bruce Springsteen, feedback, John Legend on March 20, 2014 by Devin Meister.