EXACTLY WHAT THEY SAID THEN.
Every fan of Mad Men knows that the ’60s brought unprecedented transformation to the marketing world.
Today, we’re experiencing a nearly identical marketing revolution driven by a plethora of maturing digital and social platforms, mobile, and changing habits.
The one thing that hasn’t changed for marketers is the need to grab the attention of the audience at the right time and place.
In 1965, Dennis Higgins interviewed five stalwarts of the marketing industry and compiled his findings in, The Art of Writing Advertising. Check out some excerpts that are relevant to the challenges marketers face today in the original post, Insights from the Real ‘Mad Men’, published Aug. 4, 2017 on http://www.wilsonadv.com/2017/08/insights-mad-men/.