“If you build it, they will come,” was a great line for a movie, but it’s a hopeful strategy at best. With so many things competing for our time, hoping you break through the noise isn’t a strategy at all. Building an audience is a proactive approach that connects your brand with the customer, and it’s happening all over. See how three companies built their audience first, then moved them to their destination.
Read more in the complete post, published on the Wilson Advertising blog on 6/29/2017.