The desire, make that necessity, to connect through stories hasn’t changed.
What has changed are the methods we can use and places we can tell those stories. And measure the results. And re-purpose those stories to different audiences and through different media. There are a lot of things to do, to do it well. That’s why you need marketers with a broad skill set that are razor-sharp and able tackle any content job. I call them Swiss Army Marketers.
The Swiss Army Knife was designed for one purpose, but a variety of jobs. It gives Swiss Army soldiers all the tools they’d need for any setting they are likely to encounter in the Swiss Alps. Similarly, Swiss Army Marketers have all the tools that a business will need to produce, promote, and measure relevant content for their audience.
Some of the skills they possess are:
- Content Strategy
- Creative Writing
- Creative Direction/Editing
- Marketing Automation
For more information, check out this quick overview, Swiss Army Marketers.
This entry was posted in Business Marketing, Creative Marketing, High Bar Marketing, Marketing Automation on March 13, 2013