What’s Your Business, Really?
Brands need to ask and answer this question honestly: what business are we in, really? If they don’t, they should be prepared to be disrupted.
It’s not the railroad industry. It’s the transportation industry.
The customer doesn’t need a drill. They need to make a hole.
Understand your core business or get ready to be disrupted.
Read the complete post, first published at http://www.wilsonadv.com/2016/05/careless-brands-ripe-for-disruption/ on May 23, 2016.