Careless Brands Ripe for Disruption

What’s Your Business, Really?

Brands need to ask and answer this question honestly: what business are we in, really? If they don’t, they should be prepared to be disrupted.

The mistake has been made over and over, and pointed out again and again by experts from Theodore Levitt to Gary Vanerchuk.

It’s not the railroad industry. It’s the transportation industry.

The customer doesn’t need a drill. They need to make a hole.

Understand your core business or get ready to be disrupted.

Read the complete post, first published at on May 23, 2016.

Careless Brands Ripe For Disruption