This is more than moderately irritating. When you ask people to look at something online – include the link please. Please. Email. Twitter. LinkedIn. Anywhere. Don’t make them search for it. While I’m sure they can find it, it’s a courtesy that takes maybe five seconds if you’re slow.
Secondly, and most importantly, it assures that everyone is looking at the same thing. For instance, I recently shared this stat: “72% of B2B buyers are most likely to share useful content via email.” Bucking the trend here, but makes sense. http://lnkd.in/SkgUHq
If it’s worth sharing or talking about, it’s worth the extra step to make sure everyone is on the same page.
As an aside, why I think email is preferred, is I believe it’s the most assured method of delivery. It’s essentially a signed parcel of the digital delivery world. Posts and comments in social can get overlooked. Not email. It’s still business critical.
This entry was posted in High Bar Marketing, Rants on July 23, 2013 by Devin Meister.