Attribution Some rights reserved by attercop311
A while ago I did a guest post for the Cincom Expert Access newsletter, comparing undisciplined website management to people who do the same with pets, most frequently cats it seems.
“Cats can be great pets, companions, and mousers where needed. 35 cats inside a house or apartment are another story. They are likely to be underfoot, in the way, and make living unpleasant at best and unsanitary at worst. It’s not a place you want to visit.
Likewise websites need content. They don’t need untargeted, out-of-date, useless content lingering around forever, getting in a visitors way, and creating an unpleasant user experience.”
To avoid becoming a content hoarder, put a critical eye on the content to see:
- if it’s actually delivering a current and correct message
- if it’s something the visitors are actually interested
- if visitors are finding it
- what its useful lifespan should be.
You can read the complete post here: http://expertaccess.cincom.com/2010/05/how-are-you-a-crazy-cat-lady-of-web-content/
This entry was posted in Content Marketing, High Bar Marketing on August 5, 2013 by Devin Meister.